Rascoff ’93 writes bestselling book

Eugenia Ko

“Zillow Talk: The New Rules of Real Estate,” written by real estate analytics company Zillow’s CEO Spencer Rascoff ’93 and published Jan. 27, debuted at the number two spot on The New York Times bestseller list and reached the number one position on Amazon’s bestseller list shortly after publication.

In the book, Rascoff and Zillow Chief Economist Stan Humphries analyze Zillow housing data and offer real estate advice.

“We’ve all heard the advice ‘buy the worst house in the best neighborhood’ or ‘you should always buy rather than rent,’ but when we looked at the data, we found neither of these things is true,” Rascoff said. “It’s the worst house for a reason, and sometimes it’s better to rent, depending on where you live and how long you will live in the home.”

Rascoff completed the manuscript a year ago and intends to help readers understand the “new realities of the housing market,” he said.

“It was a labor of love,” Rascoff said. “We worked on the book at odd hours, whenever we could find the time.”